Archive for December, 2010

13
Dec
10

Why your Facebook ID is marketers’ Holy Grail

NEW YORK (CNNMoney.com) — Armed with your e-mail address, data miners can hit Facebook and match it up with your user ID. That key unlocks a treasure trove of personal information.

At bare minimum, your ID provides access to your name and profile photo, no matter what privacy settings you have. Those who stick with Facebook’s recommended settings will reveal even more: their location, hometown, list of friends, lots of photos, and many of their “likes,” such as activities and interests.

That’s a goldmine for companies that are trying to target their products to you.

“Once you have an ID you can look up the person,” said Axel Schultze, CEO of Xeesm, a social media marketing software developer. That gives you access to all the information publicly available in their profile, and from that, “you can build correlations between all sorts of other data.”

Full Article Here

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